FOX Turkiye TV, which started operating in our country after TGRT, which broadcasted between 1993 and 2007, transferred its broadcasting rights, is forced to change its name after 17 years! We don’t know the new name of the channel yet and I have a few guesses about it, but first I need to touch on another issue!..
Why is FOX TV Changing its Name?
You’ve probably heard of it; In 2019, a transaction took place between Disney and Australian media mogul Rupert Murdoch. In this transaction, Disney purchased the 21st Century Fox brand, owned by Rupert Murdoch, along with most of its companies, by spending a total of $71 billion.
However, during this acquisition, several media companies were excluded from the agreement, and these companies were gathered under a new company called Fox Corporation, which was established immediately after Disney’s acquisition.
Fox Corporation, which has been managed by Rupert Murdoch since 2019, currently includes nearly 30 media organizations and the following brands; FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations, Tubi..
So, as you can see, there is still a FOX brand in America and this brand belongs to Rubert Murdoch. However, the FOX TV we watch in Turkey belongs to Disney, not Rupert Murdoch.
Likewise, some TV channels broadcasting under the name FOX in Latin America and Europe belonged to Disney, not Rupert Murdoch.
There is a situation like this here; An agreement is made during the purchase, the FOX brand is not subject to sale within the scope of antitrust laws, and it is decided that all FOX brands that will pass to Disney will be renamed by 2024.
That’s why, in the first months of 2024, FOX Turkiye is forced to change its name, just like the other remaining FOX channels.
However, since the FOXs broadcasting in some countries such as America and France are already Rupert Murdoch’s FOXs, there is no name change in these countries.
In summary; Disney is removing all FOX from 21st Century FOX, which it purchased.
So, what will be the new name of FOX Turkey?
Let’s get to the main topic of curiosity… What will be the new name of FOX TV, which we have been accustomed to for 17 years?
We have to wait for February 7 to find out because the official announcement will be made on that date. But I guess there wouldn’t be any harm in speculating a little?
For example, what path did they follow in other countries?
- The names of Fox TV, Fox Life and Fox Premium broadcasting in Latin America became Star Channel, Star Life, Star Premium. (February 22, 2021)
- Fox Finnish, broadcasting in Finland, was renamed Star Channel. (January 2023)
- The name of Fox Greek, broadcasting in Greece, is FX. (In the last half of 2023.)
- The names of Fox, Fox Crime and Fox Life broadcasting in Bulgaria became Star Channel, Star Crime and Star Life. (October 1, 2023)
- Fox Serbia, broadcasting in Serbia, was renamed Star Channel. (October 1, 2023)
- Fox Belgium, broadcasting in Belgium, was renamed Star Channel. (November 1, 2023)
- The name of Fox Netherlands, broadcasting in the Netherlands, became Star Channel. (November 1, 2023)
- Fox Poland, broadcasting in Poland, was renamed FX. (November 7, 2023)
- Fox Portugal, broadcasting in Portugal, will be called Star Channel. (February 7, 2024)
- Fox Spain, broadcasting in Spain, will be called Star Channel. (February 7, 2024)
- The name of Fox Turkey broadcasting in Turkey ??? will be. (February 7, 2024)
The reason why FOX TV in Greece is called FX instead of STAR is that there is already a TV channel called Star in Greece. The reason why FOX TV in Poland is called FX instead of STAR is because there is a TV channel called Stars in Poland.
Latin America, Finland, Bulgaria, Serbia, Belgium and the Netherlands use the name Star Channel.
Portugal and Spain will use the Star Channel name again.
If there are both FOX and FOX Life channels in the country, the names of the channels are FX, FX Life or STAR, STAR Life.
All examples show us that they focus on two options; Star and FX.
Since there is a TV channel called Star on air in our country, just like in Greece, we eliminate the Star Channel option, leaving FX.
Although there is currently an FX channel broadcasting under Fox Networks Group in our country, as you can see above, when the number of existing channels is more than one, they add Life, Crime, Premium to the end of the new name, so FOX Turkey’s new name is FX TV, existing FX TV. I think its name will be FX Life or FX Premium.
You’ll be right, after Disney’s acquisition of 21st Century Fox and the launch of Disney Plus, the thematic channels we loved watching in our country, Disney Channel, Fox Life and Fox Crime, were suddenly and mercilessly taken off the air. Then why wouldn’t they make FX into FX Life or FX Premium??
I think it will be like this..
If this happens, they will only need to remove the letter O in animations, in-channel transitions and promotions during the conversion from FOX to FX.
People will not find it strange that FOX, which they have been accustomed to for 17 years, is FX, the brand value of the channel in Turkey will not change and people will still talk about it as FOX TV.
Let’s Fiction A Little More.. What Else Could Happen?
I don’t think options other than FX TV are very likely, but when I think about what they can do if they don’t want to use FX, the following comes to mind…
- For example, if they insist on the name STAR, they can make an agreement with the Doğuş group’s Star TV and launch a second Star brand. However, if they do this, they need to use a name like FOX Star, FX STAR or Star Turk, and when they do this, there may be some negative consequences in terms of viewing and competition.
- They may call it YILDIZ KANAL. But since we already have a STAR TV, I don’t think they will do that either.
- For example, they can say ABC?? Because American Broadcasting Company is a brand owned by the Walt Disney Company. However, I think they will not do this just because the word American is in it, at least in our country.
Another??
- It could be FT TV. Abbreviation for Fox Turkey. But since the company is trying to get rid of the FOX name and will be used as FX Turkey again, we come back to FX.
- Could it be Disney TV? It would be good for a Disney Plus advertisement, but I don’t think they will do it. Since the Disney brand is generally identified with cinema and children’s productions and Rtük may oppose this situation in terms of Disney +, I also eliminate this option.
- It could be WDC Türkiye!! I mean, the Walt Disney Company… However, I don’t think they will fall into this by bypassing FX from a beautiful and well-established brand like FOX..
After all, I’m still an FX guy..
Of course, will they appear with a very different name that we cannot predict in February? Interests..
Let’s wait and see..
If you have any name guesses, you can comment below the article with your reasons! Thanks.
This article has been automatically translated with Google Translate. Original Post.